Sunday, January 31, 2016
Thai TV copyrights set to grow in the new AEC era
Thai entertainment companies are now starting to look at the ASEAN Economic Community (AEC) as a source of growth. The AEC, South East Asia's new regional trade bloc started in 2016. Thai TV companies have announced that they want to create and sell TV formats to the SE Asian market, instead of being dependent mainly on foreign content.
The proof of this intention is in a series of recent deals with producers and advertisers for regional rights. Thai TV companes have learned from the international TV companies that investing in the IPRs in new show formats leads to the secondary ability to monetize the same content later on through relicensing abroad. Several new shows have launched with clear plans for distribution outside the kingdom.