Lacoste tries to take a bite out of Crocodile's marks in the Philippines

Lacoste and Crocodile have been fighting battles all over the world over their Crocodile logos for decades.  A recent spat in the Philippines is the latest in their lengthy war. Crocodile International had filed their Crocodile and device trademark application and Chemise Lacoste had opposed the mark. Chemise Lacoste lost the opposition so appealed to the Director General.

In a decision in October 2014,  the long coexistence, the clear appearance of the word Crocodile were factors the Director General decided warranted dismissing the appeal. He confirmed the Lacoste mark was well known, but found two marks did not cause consumer confusion. No doubt there will be appeals.