A collection of disputes in the Philippines concerning the EAGLE cement brand appears to be coming to an end. The Bureau of Legal Affairs (BLA) recently decided a number of cases all in favour of Republic Cement Corporation (formerly Lloyds Richfield Industrial Corporation). Republic is now owned by French cement and construction materials giant Lafarge. The BLA consistently held that Republic is the owner of the mark EAGLE CEMENT, contrary to Respondent Eagle Cement Corporation’s assertions. Eagle was founded by Ramon Ang, the President of industrial conglomerate San Miguel Corporation. Its brand is shown here.
It was perhaps a poor decision of Eagle to try and appropriate an existing mark; however Republic and Lloyds Richfield should really have got their rights in order before embarking on extensive trade. However Eagle Cement continues to trade according to its website and we can expect that while the first round has been won by Republic, Eagle with its deep pocketed backer will continue to fight until the war is over.