Monday, September 24, 2012

Smartphones in Indonesia

The global smartphone wars are playing out in a very different way in Indonesia. It is not yet a fully developed smartphone market outside the urban areas of Jakarta, Surabaya, Bali etc. So an estimated 7 million smartphones sales projected for 2012 are dwarfed by 45 million projected feature phone sales.

The top handphone brands according to IDC are, in order:

Nokia, Cross, Samsung, Mito and Blackberry.

Nokia excels because of the hundred million or so rural dwellers for whom regular feature phones suffice. Blackberry has dominated the smartphone segment with its free BB message service. Now Blackberry phones have the Android operating system. There are at least 10 brands, including a number of local brands, using the Android operating system in Indonesia. 
Cross and Mito are local brands of Chinese made phones. Samsung is making major gains.
Where is Apple? Presumably languishing without iTunes - see here. But plenty of people can be seen fiddling with iPhones in Jakarta elevators and malls.


1 comment:

  1. Glad to hear the smartphones are now develop in Indonesia and for sure some of the people out there already purchase smartphones.