According to the Nation newspaper, Thai HOM MALI jasmine rice should receive Geographical Indication (GI) protection from the European Union in 2012. Approval from Brussels in coming months will make it the first South East Asian product to get a GI certification from the EU. There were initial objections as to how strictly it was produced and packed in the specific area of NE Thailand, but the applicant overcame these. There is some excitement in Thailand over this because of the significance of GI protection for exclusivity and higher prices. Thailand has been the most active country in his region in obtaining and promoting GIs.
IP Komodo's friends at Rouse worked on this.