Foreign applicants in Vietnam comprised around 33% of the total applications, suggesting strong local brand filings (compared to 36% in Thailand). Non residents also filed well over half the applications filed in Vietnam, through Madrid. Vietnam is the oldest Madrid country in the SE Asian region so this is not surprising.
Vietnam is a one of the top countries word wide for filing services marks interestingly.
However fewer than 10% of the local applicant trademark filings led to protection abroad, suggesting a lack of international focus for local brands. Only 63 Madrid applications came from Vietnam, with for example 29 from relatively new Madrid member Philippines. Vietnam will be keen to grow its overseas brand filings for its companies to compete on a regional and global level.