Thailand looks to become the next country to adopt plain packaging for cigarettes. The draft Tobacco Consumption Control Act from the Health Ministry has been sent to the Council of State for review.
This will create a standard form of cigarette pack. Much arger warning labels will be needed. Trademark size will be reduced. Other brand elements from imagery to corporate logos to colours will be prohibited.
The law is being driven by health concerns given Thai consumption of 32 billion cigarettes a year. Excise rises haven't reduced smoking it is said.
In the region other countries are mulling the issue, with Malaysia thought to be next. The law may take time to enact; and as elsewhere cigarrette companies may challenge it.