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Thursday, January 14, 2016

Vietnam online counterfeits

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Online platforms in SE Asia continue to boom as online shopping takes off in the region. Counterfeits typically follow soon after. Vietnam has now seen this, as regional platform Lazada and Sendo, two of the biggest e-commerce platforms in Vietnam faced criticism in the media for tolerating counterfeits traded on their sites.

Listings for many product names include the term “fake” or “super fake” in their tag along with the brand names. Examples cited include Montblanc, Burberry, Rolex and Converse. These products are advertised at a very low price compared to their genuine prices at authorized dealers. Lazada’s CEO has disclosed to the press that their platform has 20 people continuously monitoring counterfeits and he specifically warned the infringing traders to cease dealing in infringements.

 

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