Annual reports from IPOs in this region are good lizard fodder.
In the Philippines the 2011 IPOPHL data show trademark filings increased from 16,812 applications in 2010 to 17,928 in 2011. Foreign applicants comprised 43% of the total filings with US applicants 23%.
The Philippines reported local Filipino trademark applicants increased in 2011 by 7%, showing that Filipino businesses are more aware of the need for trademark protection. Contrast that with weakness in local patent filings here, which is the common trend in most emerging markets.
Trademark pendency also improved from 10 months in 2010, to 8 months in 2011.
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