Thai entertainment companies are now starting to look at the ASEAN
Economic Community (AEC) as a source of growth. The AEC, South East Asia's new
regional trade bloc started in 2016. Thai TV companies have announced that they want to create
and sell TV formats to the SE Asian market, instead of being dependent mainly on foreign
content.
The proof of this intention is in a series of recent deals with producers and advertisers
for regional rights. Thai TV companes have learned from the international TV companies that
investing in the IPRs in new show formats leads to the secondary ability to monetize the
same content later on through relicensing abroad. Several new shows have
launched with clear plans for distribution outside the kingdom.
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