
A new report called Tackling Illicit Trade in ASEAN Advocacy Paper, 2020 by the EU-ASEAN Business Council and the Transnational Alliance to combat Illicit Trade (tracit.org) sets out some stark data on how counterfeits fit into the illicit trade world.
Illicit trade comprises all kinds of cross border illegal trade from smuggling, to narcotics to wildlife and of course counterfeit goods are a major part of this. The problem comprises both into ASEAN region trade and intra ASEAN member states. Some key features of the report relevant to anti-counterfeiting are set out below:
- Covid
has had an impact in 2020 – 150,000 counterfeit 3M masks were seized in July
2020 in Vietnam. Philippines Customs reports $5M of counterfeit medical and
PPE products this year.
- Ecommerce
is a huge driver of the counterfeit trade. The UNODC reported 2500 websites offering counterfeit sanitizer, masks and medical supplies. Major ecommerce sites like Shopee,
Lazada, Topkopedia and Bukalapak are criticized by the US and EU for
failing to tackle unauthorized sellers, counterfeit goods, rogue domain
names and false advertisements. Hidden trader identities are a major barrier
to stopping the problem. The boom in small-parcel postal services is the
main delivery mechanism.
- Pharmaceuticals
– the tarde in counterfeit pharma products is estimated to be $4.5 bn
today. The problem is especially bad in Indonesia, with a growing online
sales challenge. The Pharmaceutical Security Institute reported on 673 cases
in Philippines, Thailand and Indonesia.
- Some
sectors like tobacco and alcohol are hit by the triple whammy of smuggling,
counterfeiting and refilling, leading to massive government tax losses
(JTI estimates Malaysia lost RM1 billion in cigarette tax in 2020). The
WHO asserts that ASEAN has the highest illicit (smuggled, refilled, counterfeit)
liquor consumption in the world – a massive danger to consumers.
- Particular
consumer sectors suffering from counterfeits in ASEAN include toys and
auto parts, with these cases almost always being imports from China – according
to examples like counterfeit BMW parts in Thailand.
- Agrochemical
counterfeits are largely sourced from China and India according to seizures
in Cambodia, Vietnam Malaysia, Philippines and Thailand. Many are very
dangerous.
- China
remains the main counterfeit goods source due to its proximity and
shippers’ use of Free Trade zones to support the trade. Local counterfeit manufacture
occurs in Malaysia, Thailand and Vietnam, including repackaging.
- The
total counterfeits market in Southeast Asia is estimated to be worth $40Bn
- Weak
enforcement mechanisms, poor sanctions and low Customs seizures in ASEAN
countries make counterfeiting easy and attractive for criminals

